Novaē is a consulting firm whose mission is to support ambitious managers in deploying innovation and marketing strategies to generate value for their organizations.
From ideation to market, all under one roof.
Your compass for a winning strategy
in innovation and marketing
- You want to take your company in the direction of innovation, but don't know where to start?
- You need to upgrade your offering to stay competitive?
- Your heart tells you to go ahead, but you're afraid of failure?
- Looking for ways to derisk innovation?
- Don't have the resources to take action?
NOVAĒ can guide you, we have solutions for you
Executive consultant and founder
An experienced strategist, coach and practitioner in innovation and marketing, Mylène has held executive positions in major North American companies for over 20 years.
She has managed marketing and innovation departments in B2C and B2B structures. She has led her teams to success by adopting strategic, open and creative thinking, supported by high-performance processes.
With her strong business acumen and expertise in market analysis, she has advised senior management teams and built marketing and innovation plans aligned with corporate strategy and customer needs.
Mylène manages her projects collaboratively, involving internal teams from the outset and empowering them to play a leading role in business transformation.
She describes herself as an “innovator with a marketing head” who knows how to spot strategic opportunities, develop them according to a rigorous yet agile process, and then bring them to market successfully.
Areas of expertise
- Winning innovation and marketing strategies
- Trend and market analysis, consumer research
- Identifying opportunities
- Design Thinking
- Development and launch of new products/services
- Digital, traditional and event marketing
- Agile project management and Stage Gate
- Team management, coaching and training
- Consultation
- Board of Directors
Industries
- Food
- Beverage
- Forestry
- Retail trade
- Restaurants
- E-commerce and distribution
- Packaging
- Software technology
- Non-profit organizations (NPOs)
- Educational institutions